other · fashion
Brand Collaboration
Also written as: Brand Collaborations
Trend score
63/100
-67% share of voice
Why is this trending?
High-profile brand collaborations involving notable names like Hailey Bieber, JW Anderson, and Ganni are driving interest. Coverage in key fashion publications highlights co-designed collections across prominent retailers and labels.
- Stories, last 7 days
- 2
- Publications (30d)
- 3
- Celebrities linked
- 5
- Brands & designers
- 10
Drivers
- High-profile partnerships featuring popular public figures such as Hailey Bieber, Zendaya, and Alexa Chung
- Active co-designed drops involving established brands like Ganni, Lululemon, JW Anderson, and Gap
- Editorial spotlight in industry media such as Fashionista and Refinery29
Risks
- Very low mention volume with only 1 mention in the last 7 days and 2 in the last 30 days
- Significant share-of-voice drop of -85%
- Limited distinct sources numbering only 2 over the past month and zero runway mentions
AI analysis · confidence 30% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Brand Collaboration" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Steady
Active, but not moving much either way.
- Next week
- 63
- from 63
- Per day
- +0.1
- last 7 days
- Confidence
- 0%
- 13 days of data
Short term (AI)
Expect isolated spikes in engagement tied directly to specific brand drop dates rather than sustained market saturation.
Long term (AI)
Growth will depend on whether these high-profile collaborative capsules transition from one-off drops to broader, systematic retail strategies.
Coverage
Stories mentioning this trend
- Nike and Eastside Golf Team Up on ‘Zero Gravity’ Sneaker Range
Nike partners with Eastside Golf to release the Zero Gravity sneaker collection, featuring co-branded iterations of the Nike Infinity Next% Tour 3 and Nike Air Max 90 models.
WWD ·
Last Week & This Week Were Chock Full Of The Best Collabs, Especially From It GirlsRecent weeks have brought an influx of major fashion and lifestyle brand collaborations involving popular retailers and prominent celebrity figures.
Refinery29 Fashion ·