fabric · bollywood
Chikankari
Trend score
39/100
Quiet share of voice
Why is this trending?
Chikankari is registering a low-level signal driven by a single high-visibility appearance at Manish Malhotra's 15th Mijwan showcase. With only 1 distinct source and 1 mention in the last 30 days, the momentum remains limited despite high-profile celebrity backing from Alia Bhatt and Vicky Kaushal.
- Stories, last 7 days
- 0
- Publications (30d)
- 1
- Celebrities linked
- 2
- Brands & designers
- 1
Drivers
- High-profile celebrity endorsements from Alia Bhatt and Vicky Kaushal
- Designer backing by Manish Malhotra at the 15th Mijwan showcase
Risks
- Zero mentions in the last 7 days indicate a lack of sustained media conversation
- Low confidence score due to reliance on a single distinct source
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Chikankari" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Likely to remain dormant or experience sporadic spikes tied strictly to festive wear seasons or isolated designer showcases.
Long term (AI)
Requires broader commercial adoption and consistent media volume outside of isolated Bollywood events to establish a sustained trend.
Coverage
Stories mentioning this trend
Alia Bhatt and Vicky Kaushal spotlight chikankari at Manish Malhotra’s 15th Mijwan showcaseActors Alia Bhatt and Vicky Kaushal highlighted traditional chikankari craftsmanship during designer Manish Malhotra's 15th Mijwan fashion event.
Indian Express Fashion ·