fabric · fashion
Denim
Trend score
87/100
New share of voice
Why is this trending?
Denim is sustaining a strong score of 87.2 with 6 new mentions across 4 distinct sources over the last 7 days. High-profile visibility from celebrity endorsements by Hailey Bieber and Becky G, alongside brand expansions like Jenni Kayne entering the denim space, are driving market interest.
- Stories, last 7 days
- 6
- Publications (30d)
- 4
- Celebrities linked
- 2
- Brands & designers
- 5
Drivers
- Celebrity endorsements from Hailey Bieber and Becky G wearing and campaigning for denim.
- Brand expansion into denim by Jenni Kayne after 25 years.
- Industry focus on regional production like L.A. denim and future-facing concepts by Calik Denim.
Risks
- Low absolute mention volume (6 mentions in the last 30 days) limits confidence in the broader market reach.
- Zero runway or fashion week mentions in the current observation window.
AI analysis · confidence 45% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Denim" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Sustained
Trending and holding steady.
- Next week
- 93
- from 87
- Per day
- +1.4
- last 7 days
- Confidence
- 45%
- 8 days of data
Short term (AI)
Expect continued editorial and commercial focus driven by autumn and winter styling guides from major fashion publications.
Long term (AI)
Sustained relevance as brands innovate with sustainable and conceptual materials for future seasons such as Spring/Summer 2028.
Coverage
Stories mentioning this trend
We Have a Winner: This Is Going to Be the Top Denim Trend of Winter 2026Hailey Bieber highlights an upcoming leading denim style for the winter 2026 season.
Who What Wear ·
- Calik Denim Looks to Technology and Humanity for Spring/Summer 2028
Calik Denim unveils its Spring/Summer 2028 collection, viewing denim as a dynamic fabric that develops character over time through technology and humanity.
WWD ·
And Now, the 6 Denim Brands That Will Supply All My Jeans This FallAn editorial guide highlights top denim labels like Agolde and Levi's as essential autumn jean providers.
Who What Wear ·
