color · runway
Earth Tones
Also written as: Earthy Neutrals, Earthy Tones
Trend score
67/100
-50% share of voice
Why is this trending?
Earth tones are gaining traction through recent campaigns and runway presentations, evidenced by 3 mentions on the runway and adoption by artists like SZA and Tyler, The Creator. Key industry players such as YEARLY PLAN and New Balance are incorporating earthy neutrals like ochre brown and Light Mushroom into their seasonal lineups.
- Stories, last 7 days
- 3
- Publications (30d)
- 3
- Celebrities linked
- 2
- Brands & designers
- 10
Drivers
- Runway focus on earthy neutrals at Paris Fashion Week Spring 2027
- High-profile celebrity endorsements and campaigns from SZA and Tyler, The Creator
- Brand adoption across footwear and apparel collaborations including Vans and New Balance
Risks
- Low mention volume with only 4 total mentions in the last 30 days
- Share-of-voice decreased by 55% week-over-week
- Limited distinct source count restricting broader market validation
AI analysis · confidence 40% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Earth Tones" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Declining
Score falling, or the trend has gone quiet.
- Next week
- 58
- from 67
- Per day
- -2.1
- last 7 days
- Confidence
- 19%
- 12 days of data
Short term (AI)
Expect steady, localized capsule collection drops utilizing earthy palettes as brands transition into seasonal neutral offerings.
Long term (AI)
Subdued earth tones are positioned to remain a reliable foundational palette for minimalist and utilitarian menswear and womenswear collections.
Coverage
Stories mentioning this trend
Kim Jones Launches Label & Exits Occur at McQueen & Calvin Klein Collection in This Week's Top Fashion NewsDesigner Kim Jones is launching his own eponymous label with an upcoming FW27 collection, alongside multiple creative director departures and brand updates across the fashion industry.
Hypebeast Fashion ·
- New Balance’s Young Dad Shoe Wears a Secretly Nice GORE-TEX Rain Coat
New Balance has updated its classic 2010 dad shoe with waterproof GORE-TEX technology, introducing three color options including a natural Light Mushroom hue.
Highsnobiety ·
YEARLY PLAN Spring/Summer 2027 Collection: Finding Life's Abundance in a Humble AbodeYEARLY PLAN showcased its Spring/Summer 2027 collection in Shanghai, featuring an organic, restrained aesthetic inspired by regional Sichuan culture and traditional craftsmanship.
