accessory · brand
Fantasy Bra
Trend score
89/100
New share of voice
Why is this trending?
The Fantasy Bra is trending due to a high-profile return at the Victoria's Secret Fashion Show, featuring a record-breaking Jacob & Co. design worn by Kylie Jenner. This major runway moment generated immediate coverage across 4 distinct sources and 4 runway mentions within the last 7 days.
- Stories, last 7 days
- 4
- Publications (30d)
- 4
- Celebrities linked
- 4
- Brands & designers
- 4
Drivers
- Kylie Jenner's runway debut modeling the Jacob & Co. Fantasy Bra
- High-impact media coverage from key fashion publications like WWD, Harper's Bazaar, and Elle
- Revival of a signature Victoria's Secret heritage property leveraging legacy icons like Gisele Bündchen and Adriana Lima alongside new talent
Risks
- Low 30-day mention volume of only 4 indicates the trend relies entirely on a single recent event
- Limited to a single brand activation rather than a broad market adoption across multiple designers
AI analysis · confidence 65% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Fantasy Bra" worldwide, last 90 days. 100 is its busiest day.
Searches have only just started. Checked .
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
High visibility will persist over the next few weeks as backstage content and editorial spreads continue to circulate across digital platforms.
Long term (AI)
Long-term relevance depends on whether Victoria's Secret institutionalizes the Fantasy Bra revival for future seasons or if it remains a one-off event.
Coverage
Stories mentioning this trend
Everything to Know About Kylie Jenner's Victoria’s Secret Fantasy Bra—Including the Hidden DetailKylie Jenner wears the Victoria's Secret Fantasy Bra, which features a custom hidden detail designed by jeweler Jacob Arabo for his wife.
Harper's Bazaar ·
Why Kylie Jenner Was Chosen to Wear Victoria's Secret Fantasy BraKylie Jenner made history at the Victoria's Secret Fashion Show by becoming the first non-Angel to wear the iconic Fantasy Bra during her debut appearance.
E! News ·
Kylie Jenner Brings the Fantasy Bra Back to the Victoria’s Secret RunwayKylie Jenner returned the iconic Fantasy Bra to the Victoria's Secret runway, marking a new era for the brand under designer Adam Selman.