makeup · beauty
Korean Skin Care
Also written as: K-Beauty Skincare
Trend score
40/100
-67% share of voice
Why is this trending?
Korean skin care maintains a niche presence in digital media, supported by targeted roundups in top beauty publications like Elle and Glamour. Despite low mentions and a negative share-of-voice growth of -67%, the trend persists through curated product recommendations at major retailers like Ulta Beauty.
- Stories, last 7 days
- 2
- Publications (30d)
- 2
- Celebrities linked
- 0
- Brands & designers
- 1
Drivers
- Editorial features in Elle focusing on K-beauty moisturizers and retail availability at Ulta Beauty.
- Glamour expert roundups highlighting tested Korean face masks and dermatologist-backed treatments.
Risks
- Very low mention volume with only 2 mentions in the last 7 days and 4 in the last 30 days.
- Significant share-of-voice contraction of -67% indicates declining broader conversation share.
- Lack of celebrity endorsements and zero runway mentions limit mainstream fashion acceleration.
AI analysis · confidence 30% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Korean Skin Care" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Steady
Active, but not moving much either way.
- Next week
- 40
- from 40
- Per day
- +0.1
- last 7 days
- Confidence
- 43%
- 14 days of data
Short term (AI)
Expect stable, low-volume interest driven primarily by sporadic beauty editorial features and retail curation.
Long term (AI)
Long-term viability remains uncertain until broader cross-channel volume and celebrity or designer associations increase.
Coverage
Stories mentioning this trend
I Finally Found a Moisturizer I Can Recommend to EveryoneA beauty publication highlights a universally appealing K-beauty moisturizer.
Elle ·
The Best Korean Skin Care at Ulta Beauty, From Beloved Classics to Your Favorite New FindsUlta Beauty showcases a curated selection of popular Korean skin care items, highlighting essential first steps and specialized treatments.
Elle ·
9 Best Korean Face Masks, According to K-beauty Experts 2026Expert recommendations highlight top-rated Korean face masks within the K-beauty sector.
Glamour ·
