clothing · fashion
Knitwear
Trend score
53/100
-92% share of voice
Why is this trending?
The knitwear trend is currently registering a momentum score of 72.1 with 2 mentions in the last 7 days across 2 distinct sources. High-profile visibility from Bella Hadid wearing cozy knits while traveling and editorial coverage by Who What Wear highlight European adoption among elegant dressers.
- Stories, last 7 days
- 1
- Publications (30d)
- 2
- Celebrities linked
- 1
- Brands & designers
- 2
Drivers
- Celebrity endorsement from Bella Hadid showcasing cozy knitwear for travel
- Editorial backing from Who What Wear identifying European adoption
Risks
- Very low mention volume with only 2 total mentions in the last 30 days
- Absence of runway or fashion week mentions to solidify institutional backing
- Low confidence score due to limited distinct sources
AI analysis · confidence 25% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Knitwear" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Declining
Score falling, or the trend has gone quiet.
- Next week
- 38
- from 53
- Per day
- -4.2
- last 7 days
- Confidence
- 37%
- 12 days of data
Short term (AI)
Expect localized interest driven by celebrity airport style and early digital editorial features, though overall volume will remain low.
Long term (AI)
Requires broader runway integration and increased source frequency to transition from an emerging observation to a sustained seasonal staple.
Coverage
Stories mentioning this trend
Zara’s Sister Brand Just Dropped Exceptionally Chic Knitwear—9 Pieces I Predict Will Sell Out FirstZara's sister brand has released a new collection of high-end knitwear items that are anticipated to experience rapid sales.
Who What Wear ·
Suddenly, Every Elegant Woman in Europe Is Wearing This New Knitwear TrendEuropean style circles are currently embracing a new knitwear trend that balances comfort and sophistication.
Who What Wear ·
Bella Hadid Layers Up in Cozy Knits as She Boards a Flight on Her 30th BirthdayBella Hadid opted for comfortable knitwear pieces for her travel look while celebrating her birthday.
Harper's Bazaar ·