hair · beauty
Natural Curls
Trend score
35/100
New share of voice
Why is this trending?
Natural curls are registering an emerging signal driven by a single recent feature in Vogue highlighting hairstylist Clayton Hawkins styling Olivia Colman's salt-and-pepper curls. With only 1 mention and 1 distinct source in the last 30 days, the volume remains very low.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 1
- Brands & designers
- 1
Drivers
- Editorial feature in Vogue covering celebrity salt-and-pepper curls
- Celebrity endorsement by Olivia Colman and styling by Clayton Hawkins
Risks
- Extremely low mention volume with only one distinct source in the past 30 days
- Absence of runway or fashion week mentions to broaden the commercial signal
AI analysis · confidence 15% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Natural Curls" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect localized and isolated interest until additional lifestyle and beauty publications pick up the topic.
Long term (AI)
Will require sustained multi-source media coverage and brand adoption to transition from an isolated editorial mention into a broader market trend.
Coverage
Stories mentioning this trend
How to Get Olivia Colman’s “Wild and Sexy” CurlsCelebrity hairstylist Clayton Hawkins reveals the techniques for achieving Olivia Colman's distinctive salt-and-pepper curly hairstyle to Vogue.
Vogue ·