pattern · fashion
Plaid
Also written as: Plaid Prints
Trend score
31/100
-82% share of voice
Why is this trending?
Plaid is registering minimal traction with a score of 31.6 out of 100 and only 2 mentions over the last 30 days. Editorial coverage from Harper's Bazaar and Refinery29 highlights the print for seasonal fall layering in bright colors and rich textures.
- Stories, last 7 days
- 1
- Publications (30d)
- 2
- Celebrities linked
- 0
- Brands & designers
- 0
Drivers
- Editorial recommendations for fall layering
- Updates using bright colors and rich textures
Risks
- Very low mention volume with only 1 mention in the last 7 days
- Share-of-voice has dropped by 83%
- Absence of celebrity, brand, and runway links
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Plaid" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Steady
Active, but not moving much either way.
- Next week
- 34
- from 31
- Per day
- +0.7
- last 7 days
- Confidence
- 1%
- 9 days of data
Short term (AI)
Activity will likely remain low unless picked up by key brands or influencers for the upcoming season.
Long term (AI)
Plaid remains a perennial pattern, but current data does not support a major trend surge without broader market adoption.
Coverage
Stories mentioning this trend
Plaid Gets All Dressed UpHarper's Bazaar highlights the seasonal elevation of plaid through vibrant colorways and tactile fabrications.
Harper's Bazaar ·
Fall Jacket Trends — From Plaid To Trench Coats — To Layer Up InAn editorial overview highlights essential fall jacket styles for transitional weather, ranging from classic trench coats and denim jackets to trendy suede, barn, and military designs.
Refinery29 Fashion ·