clothing · streetwear
Puffer Jackets
Trend score
50/100
New share of voice
Why is this trending?
Puffer jackets are showing initial movement as a street culture staple, driven by Hypebeast coverage of The North Face Pertex Nuptse. With only 1 mention in the last 7 days from a single source, the signal is currently weak but indicates early seasonal interest.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 4
Drivers
- Continued relevance of The North Face Pertex Nuptse in cold-weather streetwear
- Association with established heritage brands including Supreme, Junya Watanabe, and Gucci
- Initial editorial feature in Hypebeast Fashion
Risks
- Extremely low mention volume with only 1 mention in the last 30 days
- Single distinct source limits reliability of the signal
- No celebrity endorsements linked in the current data window
AI analysis · confidence 15% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Puffer Jackets" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect flat or minimal momentum growth until additional editorial or influencer signals emerge.
Long term (AI)
Puffer jackets remain a perennial cold-weather staple, though current data points to a localized rather than explosive trend cycle.
Coverage
Stories mentioning this trend
The North Face Reengineers the Iconic Pertex Nuptse for Cold Weather StyleThe North Face expands its legacy with the new Pertex Nuptse reversible jacket, blending technical alpine performance with street-level luxury style.
Hypebeast Fashion ·