color · fashion
Royal Purple
Trend score
26/100
-83% share of voice
Why is this trending?
Royal purple is highlighted by Who What Wear and Glamour as a major color trend for the fall season. Despite these editorial features, current market traction remains minimal with only two mentions in the last 30 days and an 83% drop in share-of-voice.
- Stories, last 7 days
- 1
- Publications (30d)
- 2
- Celebrities linked
- 0
- Brands & designers
- 1
Drivers
- Editorial backing from major fashion publications like Glamour and Who What Wear citing the color for fall
- Retail visibility through Nordstrom
Risks
- Extremely low mention volume with only one mention in the last 7 days
- Zero celebrity endorsements or runway/fashion week mentions
- Sharp 83% decline in share-of-voice
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Royal Purple" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Breaking out
Climbing fast: score up 2+ points a day over the last week.
- Next week
- 39
- from 26
- Per day
- +3.3
- last 7 days
- Confidence
- 29%
- 14 days of data
Short term (AI)
Likely to remain a niche editorial story with limited consumer adoption until broader retail or celebrity signals appear.
Long term (AI)
Uncertain longevity as current data shows weak momentum and flat mention volume over successive 7-day periods.
Coverage
Stories mentioning this trend
I Just Found Every Fall 2026 Trend at NordstromNordstrom has curated a collection of key apparel and footwear items showcasing prominent upcoming styles for the season.
Who What Wear ·
- Royal Purple Is Everywhere This Fall—Here’s What to Wear With It
An editorial feature explores complementary color pairings for royal purple, highlighting it as a dominant seasonal shade for autumn.
Glamour ·
