fabric · sustainable
Sustainable Materials
Trend score
52/100
New share of voice
Why is this trending?
Sustainable Materials is registering a nascent signal with 1 mention in the last 7 and 30 days, showing a stable score of 51.8 compared to 51.7 previously. This slight uptick is driven by Hypebeast Fashion coverage highlighting brands like Costa and Bureo expanding recycled fishing net materials such as NetPlus into apparel and accessories.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 2
- Brands & designers
- 2
Drivers
- Expansion of recycled fishing net materials like NetPlus into apparel and accessories
- Brand initiatives by Costa and Bureo
Risks
- Extremely low mention volume with only 1 mention in the last 30 days
- Limited to a single distinct source and zero runway or fashion week mentions
- Low confidence due to sparse independent data points
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Sustainable Materials" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
The trend will likely remain a niche, low-volume signal until broader brand adoption and multiple distinct source citations emerge.
Long term (AI)
Long-term adoption depends on scalable supply chains for alternative materials like NetPlus and increased mainstream fashion week integration.
Coverage
Stories mentioning this trend
Costa and Bureo Take the Untangled Mission Beyond EyewearOutdoor brand Costa has expanded its partnership with Bureo to utilize recycled fishing nets for apparel and accessories, highlighting the broader industry shift towards sustainable materials.
Hypebeast Fashion ·