Photo: Hypebeast Fashion
color · streetwear
Brown
Trend score
46/100
New share of voice
Why is this trending?
Brown in streetwear is currently registering a weak signal with only 1 mention in the last 7 and 30 days. The limited data is driven exclusively by Hypebeast reporting on the ARC’TERYX and BEAMS Konseal 15 Backpack in a Bitters/Yukon brown colorway.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 2
Drivers
- New brown colorway introduction by ARC’TERYX and BEAMS in the Konseal 15 Backpack
- Hypebeast Fashion media coverage
Risks
- Extremely low mention volume with only 1 distinct source in the last 30 days
- Zero celebrity endorsements or runway mentions linked to the trend
- Share-of-voice is entirely new with no historical baseline for comparison
AI analysis · confidence 10% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Brown" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect isolated product drops to maintain minor visibility, though overall momentum will remain low unless broader brand adoption follows.
Long term (AI)
Too early to project long-term viability given the single-source evidence and lack of cross-brand or runway validation.
Coverage
Stories mentioning this trend
- ARC’TERYX x BEAMS Go Gold for a Double Anniversary
ARC'TERYX and BEAMS have teamed up for a special anniversary collection featuring a brown-toned technical backpack and a graphic long-sleeve shirt.
Hypebeast Fashion ·