other · brand
Earthy Fragrance
Trend score
36/100
New share of voice
Why is this trending?
The earthy fragrance trend is currently emerging with a single mention in the last 7 days from Hypebeast Fashion. This is driven by Le Labo introducing PAPYRUS 20, which features earthy cypriol, deep musk, and warm labdanum notes.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 1
Drivers
- Le Labo launch of PAPYRUS 20 highlighting earthy cypriol, deep musk, and warm labdanum notes
- Coverage by Hypebeast Fashion indicating initial industry interest
Risks
- Extremely low mention volume with only 1 distinct source in the last 30 days
- No celebrity endorsements or runway mentions recorded in this window
AI analysis · confidence 15% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Earthy Fragrance" worldwide, last 90 days. 100 is its busiest day.
Searches have only just started. Checked .
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect isolated brand-driven announcements with minimal immediate market saturation until broader retail adoption occurs.
Long term (AI)
Requires sustained cross-brand product launches and wider media pickup to transition from a niche product drop into a stable long-term trend.
Coverage
Stories mentioning this trend
Le Labo Expands Its Classic Candle Line With PAPYRUS 20Le Labo has introduced PAPYRUS 20 to its Classic Candle lineup, utilizing notes of cypriol, ylang-ylang, and labdanum to evoke historical preservation and aged paper.
Hypebeast Fashion ·