other · beauty
Smoky Fragrances
Trend score
24/100
New share of voice
Why is this trending?
Smoky fragrances are beginning to appear in seasonal editorial content, highlighted by Who What Wear for autumn and winter wear. However, current data relies on a single mention from one source in the last 30 days.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 0
Drivers
- Editorial focus on autumn and winter perfume recommendations featuring smoky and sultry scent profiles.
Risks
- Very low mention volume with only one citation in the last 30 days.
- Lack of celebrity endorsements, brand backing, or runway mentions to broaden the signal.
AI analysis · confidence 15% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google search interest hasn't been checked for this trend yet. The busiest trends are checked first.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Likely to remain a niche seasonal editorial topic unless additional beauty brands or publications amplify the fragrance profile.
Long term (AI)
Uncertain longevity without sustained cross-platform traction and commercial adoption by fragrance houses.
Coverage
Stories mentioning this trend
Smoky, Sultry and Smouldering—The 11 Perfumes to Know This AutumnAn editorial curation highlights eleven smoky and sultry perfume options tailored for the autumn and winter seasons.
Who What Wear ·