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other · beauty
Trend score
24/100
New share of voice
Consumer demand for extraits de parfum has been growing rapidly since the pandemic, as noted by WWD. However, the signal relies on a single mention from one distinct source over the last 30 days.
AI analysis · confidence 15% · updated
Distinct stories per day, last 30 days
Search interest for "Extrait de Parfum" worldwide, last 90 days. 100 is its busiest day.
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Will likely remain a low-visibility niche signal until broader retail data or brand mentions emerge.
Potential to scale into a rising trend if increased consumer interest converts into mainstream brand adoption and broader media coverage.
Stories mentioning this trend
Consumer interest in extrait de parfum formulations has experienced swift expansion since the onset of the pandemic.
WWD ·
Searches are down 24% over the last 4 weeks, compared with the 4 weeks before. Checked .
No brands linked yet