makeup · beauty
NAD+
Trend score
32/100
New share of voice
Why is this trending?
NAD+ is beginning to appear in topical skin-care formulations as brands respond to growing consumer demand for longevity-focused beauty products. Current activity is limited, represented by a single mention from Fashionista in the last 30 days.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 0
Drivers
- Consumer demand for longevity-focused beauty and skin-care products
- Brands incorporating NAD+ into topical formulations
Risks
- Very low mention volume with only 1 distinct source in the last 30 days
- Absence of celebrity, brand, or runway endorsements at this stage
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "NAD+" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Niche adoption will likely remain restricted to early-mover beauty brands testing longevity messaging.
Long term (AI)
Broader scaling depends on clinical validation of topical NAD+ and wider industry adoption beyond early reports.
Coverage
Stories mentioning this trend
Buzzy Beauty Ingredient of the Moment: NAD+Skin-care brands are increasingly utilizing the ingredient NAD+ in their topical products to address consumer desires for skin barrier repair and longevity.
Fashionista ·