color · fashion
Red
Trend score
50/100
-67% share of voice
Why is this trending?
Red is emerging as an autumn fashion basic and runway trend, highlighted in recent Harper's Bazaar coverage. High-profile cultural visibility through Taylor Swift and Travis Kelce provides initial consumer-facing momentum despite limited current source diversity.
- Stories, last 7 days
- 2
- Publications (30d)
- 1
- Celebrities linked
- 3
- Brands & designers
- 1
Drivers
- Featured in Harper's Bazaar as a key runway trend for autumn fashion basics.
- Cultural association with high-profile figures Taylor Swift and Travis Kelce.
- Fresh share-of-voice growth within the current 7-day window.
Risks
- Very low distinct source count of only one publisher in the last 30 days.
- No direct brand or designer partnerships linked in the current evidence.
- Limited mention volume with only two total mentions in the last 30 days.
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Red" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Declining
Score falling, or the trend has gone quiet.
- Next week
- 35
- from 50
- Per day
- -3.7
- last 7 days
- Confidence
- 27%
- 11 days of data
Short term (AI)
Expect localized uptake centered on autumn styling content and celebrity-driven visibility, though broader market adoption requires more designer backing.
Long term (AI)
Monitoring is required to see if initial runway highlights and media features translate into widespread commercial adoption across multiple brands.
Coverage
Stories mentioning this trend
Irina Shayk Changes Into Sheer Red Pants for the Victoria’s Secret Fashion Show After-PartyIrina Shayk wore bold sheer red trousers for her appearance at the Victoria's Secret Fashion Show after-party.
Harper's Bazaar ·
Pops of Red Were Trending on the Runways—Here’s How to Style ThemHarper's Bazaar highlights the runway trend of incorporating pops of red into outfits and offers styling advice.
Harper's Bazaar ·
Taylor Swift and Travis Kelce’s Date-Night Style Is All About the Fall Fashion BasicsTaylor Swift and Travis Kelce showcase autumn style essentials with a distinct focus on the color red for their date nights.
Harper's Bazaar ·