color · brand
University Red
Trend score
43/100
New share of voice
Why is this trending?
University Red is entering the market through an initial brand collaboration, specifically highlighted by Hypebeast Fashion in relation to a NikeSKIMS collection. With only 1 mention across 1 distinct source in the last 30 days, the signal is currently isolated.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 3
Drivers
- Introduction of the fiery University Red colorway by NikeSKIMS spanning apparel, footwear, and accessories
- Coverage by key industry publication Hypebeast Fashion
Risks
- Extremely low mention volume with only 1 mention in the last 30 days
- Single distinct source limits current validation
- Zero celebrity endorsements or runway mentions recorded at this stage
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Google searches
Search interest for "University Red" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect localized traction tied directly to the NikeSKIMS product rollout, requiring additional media and celebrity visibility to sustain momentum.
Long term (AI)
Long-term viability depends on broader market adoption beyond this single brand collaboration and subsequent collection rollouts.
Coverage
Stories mentioning this trend
NikeSKIMS Bundles Up With Its First Outerwear and a Fiery University Red ColorwayNike and SKIMS are collaborating on their first-ever outerwear line for the cooler months, introducing Sherpa and Crunchy Nylon materials alongside a striking University Red colorway.
Hypebeast Fashion ·