makeup · beauty
Scalp Care
Trend score
23/100
New share of voice
Why is this trending?
Scalp care is registering initial interest driven by niche editorial coverage, specifically a recent guide on scalp exfoliation by Vogue India. With only 1 mention and 1 distinct source in the last 30 days, the signal remains nascent.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 0
Drivers
- Editorial coverage by Vogue India focusing on scalp exfoliation and product recommendations.
Risks
- Extremely low mention volume with only 1 mention in the last 30 days.
- Lack of celebrity endorsements, brand links, or runway presence.
- Score decreased slightly from 24.9 to 22.7.
AI analysis · confidence 15% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Scalp Care" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Likely to remain a low-volume niche topic unless broader brand campaigns or celebrity adoption occur.
Long term (AI)
Potential to grow into a broader beauty category if wellness routines continue to expand into scalp health, though current data does not confirm long-term traction.
Coverage
Stories mentioning this trend
A guide to scalp exfoliation, plus 6 exfoliants worth tryingAn editorial guide explores the benefits of scalp exfoliation and showcases recommended products for maintaining healthy hair roots.
Vogue India ·