pattern · brand
Tartan
Trend score
43/100
New share of voice
Why is this trending?
Tartan is registering an initial signal driven by subtle integration in recent brand capsules, appearing as linings, waistband trims, and back panels. With only one distinct source in the last 30 days and minimal overall volume, the trend remains in its infancy.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 2
Drivers
- Utilization in contemporary brand capsules as accent details such as linings and waistband trims
- Backing from heritage and contemporary labels like A.P.C. and Barbour
Risks
- Very low mention volume with only one distinct source in the last 30 days
- Complete absence of celebrity endorsements and runway mentions
- Inability to confirm broad market traction beyond isolated brand design choices
AI analysis · confidence 20% · updated
Trend momentum
Distinct stories per day, last 30 days
Score history
Daily trend score; hover to see its lifecycle stage on each day
Google searches
Search interest for "Tartan" worldwide, last 90 days. 100 is its busiest day.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect localized brand-specific activations rather than mass market adoption, given the low baseline of mentions and lack of runway visibility.
Long term (AI)
Long-term viability depends on broader runway adoption and celebrity integration to convert subtle capsule details into a macro trend.
Coverage
Stories mentioning this trend
A.P.C. x Barbour Pull Thornproof Wax Cotton From the Archives for FW26A.P.C. and Barbour have partnered on a Fall/Winter 2026 collection that combines archival waxed cotton and tartan details with denim and utility outerwear.
Hypebeast Fashion ·